MS503 Journal Week 3

Lessons from other Markets

Movie and Film Industry

• Faces issues with piracy like gaming
• Both industries use trailers or sneak peeks for advertising
• Gaming could implement more subscription based on content
• Billboards/posters not common for gaming industry anymore

Sports Marketing

• Using sporting events to advertise your brand
• Sports continue to increase in popularity year over year
• Events like the Super Bowl, March Madness, the Olympics, and the World Series are huge advertising events that are competitive and expensive
• Rivalries can act as advertising for the opposing "team"

Makeup Industry

• Influencer partnerships can be the biggest source for shoppers
• About 2/3 shoppers turn to influencers to discover new products
• Half of consumers prioritize inclusivity
• User generated content is big in both industries
• Crossovers happen; OPI x Xbox, Sims MAC collection, etc.

Casino Marketing

• Sell "the entire player experience" not just gambling
• Everything in the space is part of the ad, the floor, the games, the betting, hotel rooms, the shows, everything
• Heavy use of data-driven models, identify the whales vs the casuals and tune offers accordingly
• Daily rewards, level ups, etc., make you feel like a winner
• Gaming could reward loyalty more to get better retention

Audiobook Industry

• Fiction dominates the market
• External storytelling could be used in gaming to extend IPs further
• Listening to audiobooks while grinding an MMO, could help to extend the storytelling

Comic Book Market

• 90% of comics are still purchased in physical stores, which contrasts with gaming where 83% are purchased digitally
• Collector's editions are big in comics, just like games
• The games industry could lean into interconnected storytelling more, taking inspiration from comics

Tabletop RPGs

• Dungeons and Dragons is the most popular TTRPG
• Relies heavily on word-of-mouth marketing
• Online platforms are just as important as physical
• TTRPGs can have their story ruined if players overly study the rulebooks

Theme Parks Industry

• No stranger to large mergers that shake up the entire industry
• Cross-Media expansions are common
• Adaptations tend to be one way with theme parks; rides aren't usually turned into movies or games
• Theme parks operate with high costs and risks, the weather can cause large shutdowns and losses of revenue